sportswear became casual wear because of its comfort and affordability. Acquired its own statutory language based on patterns and colours of perormance sports wear-but often colourful and playfull.
the area fashion and sportswear coexist comfortably is in the advertising and consumption of menswear and sports related products. from case studies of a designers obsession with football via one of limited edition or cult design peices to expensive trainer tracksuit collections, this section pin points the place in which the sportswear function has become almost rebundant and instead the fashionability has become the key feature.
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